One of the new additions in Facebook Ads is the Pay per view video ads. You can set the objective of your ads as optimized for Video Views.

In my experience, video advertising cost per view is much lower compared to the results of ads using other objectives.

Result of Campaign

Janice_Medes_Facebook_Ads_Expert_Pay_per_view_video_ads_Video_Views_0.005

 

Janice_Medes_Facebook_Ads_Expert_Video_Views_0.005_Pay_per_View_Video_Ads

Custom Audience

When you create your Video Views Facebook Ad in Power Editor, you have theĀ option to create custom audiences of everyone who watched the video and a separate audience who watched the video until the end.

This is useful for retargeting when creating your ads in the future.

 

Facebook Ads: Video Views

One thought on “Facebook Ads: Video Views

  • March 7, 2017 at 10:08 am
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    Superb post however , I was wanting to know if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit further.
    Kudos!

    Reply

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